This is the story of a banker and a foreign correspondent, neighbors in Brooklyn, who decide to quit their jobs and start their own brewery in 1986. Improbably, they succeed. Starting with no knowledge of commercial brewing, they learn that their four combined Ivy League degrees only take them so far. They nevertheless tackle one of the hardest challenges imaginable: building a sales-driven manufacturing company from scratch in the heart of New York City. In the next 15 years, they encounter an encyclopedia of obstacles and build a company that is not just economically successful, but one that serves the community as well. This is a how to do it book for current business managers/owners, and you can do it, too book for those people that are dreaming of being an entrepreneur. It contains practical and crucial lessons and tells the story of the Brooklyn Brewery rising from the dreary recession of the late '80s and expanding into the urban renewal and growth of the '90s.
