Behavioural psychology examines how our environment and external stimuli shape our behaviour, affecting everything from our emotions to our personalities. In this book, the author draws on the latest scientific research to present this hugely important subject in a new and exciting manner and brings the subject to life for the general reader.
Topics discussed include: - Origins of Behavioural Psychology - Classical and Operant Conditioning - Stimuli and Reinforcement - Motivations and Human Behaviour - Cognitive Behavioural Therapy
Knowledge in a Nutshell: Behavioural Psychology is perfect for the non-expert, taking the complexities of the science of the mind and making them easy to understand.
ABOUT THE SERIES: The critically-acclaimed Knowledge in a Nutshell series provides accessible and engaging introductions to wide-ranging topics, written by experts in their fields.
