Coach the Person, Not the Problem

For coaches who want to transform lives, this updated bestselling guide reveals how reflective inquiry-not just asking questions-creates breakthrough moments that AI can never replicate.



In this powerful second edition, ICF global past president Marcia Reynolds shows why reflecting clients' thoughts creates deeper transformation than questioning alone. With AI coaching tools emerging, Reynolds demonstrates how human connection remains irreplaceable for genuine breakthroughs.



"Coaches rely far too much on asking open-ended questions," says Reynolds. When clients hear their thoughts spoken by someone else, they critically examine their thinking. Drawing from brain science and decades of coaching experience, Reynolds provides specific techniques for transformational conversations.



This expanded edition is twenty percent new content, including the following:
• Fresh research on identity formation
• New coaching examples
• Guidance on differentiating human coaching from AI