How much specialized training must a world-class athlete put in before they reach that coveted top step, hear their country's national anthem played, and receive the gold medal? The answer varies by country and by specialty... but it is always measured in years and sometimes even in decades.
Now, how much sales training do most salespeople get before they start competing on behalf of their company? Often there is zero specialized training - or, if the salespeople are lucky, they may get a couple of days at a seminar. Most sales "athletes" have simply not put in the training time.
Gold medal salespeople, like gold medal athletes, do not let outside circumstances deter them from anything. They assume that reality is up to them to define. External factors do not affect the self-belief of the gold medal sales professional. This book uncovers how to instill and strengthen this critical mindset... and what sprinter, Usain Bolt's, training strategy can teach sales professionals in any industry. Each chapter begins with the real-life story of a gold-medal winning athlete whose career exemplifies the sales discipline under discussion. Profiles of Jesse Owens, Michael Phelps, Serena Williams, Cathy Freeman, and many other champions, bring the key conditioning principles of Gold Medal Sellers to life!
