In this ambitious new book, Helena Morrissey draws on her experience as a successful City CEO, mother of nine, and founder of the successful 30% Club campaign to achieve more women on UK company boards, to set out new ways of working, living, loving and raising families for everyone, not just women. Arguing passionately that diversity and difference in any workplace is key, she shows how, together, we can work to develop smarter thinking and broader definitions of success. Gender equality, in her view, is not only a moral imperative but is essential to economic prosperity and to solving the many problems we face today. The book sets out a bolder approach to gender equality – one that is not aimed merely at training a few more women in working practices that have outlived their usefulness. Those women (and even fewer ethnic minority, LGBTQ or disabled people) who have made it to the top today are the exceptions, the ones who mostly played by the rules of the existing game. Instead, this book sets out a way to reinvent the game – not at the expense of men but in ways that are right and relevant for a digital age. Filled with career advice based on real life experience, is key resource for those just starting out or women looking to break through to the next level, and those who want to support or understand them. It is a vital text for business leaders to effect positive change in the boardroom or the back office and a powerful guide to success for us all.
