The decision to become a franchise owner is a major one, and it’s something that shouldn’t be taken lightly. Most folks start their search for that elusive perfect franchise by going online and tapping the word franchises into their favorite search engine. That’s where the trouble usually begins With more and more professionals looking for alternatives to traditional corporate employment, Avoid Franchise Failure focuses on helping would-be franchise owners get all the facts they’ll need to make an intelligent decision on the purchase of a franchise, so they’ll be able to sleep at night. Authored by a trusted--and feisty, tell-it-how-it-is--independent franchise industry insider, Avoid Franchise Failure offers straightforward, step-by-step tips and advice on how to properly (and carefully) choose and research a franchise business. Includes tips on choosing and researching franchises, current industry trends, interviews with franchisors, hot franchise opportunities. Readers will be able to: Discover if you are franchise material Learn how to choose the right franchise for your specific situation Learn why you should almost never buy a hot franchise Find out about the crucial questions to ask current franchise owners Learn how to deal with lousy advice from well-meaning friends, relatives, and MBAs
