In a world where 50% of sales hires fail and the average tenure is just 17 months-and falling, hiring the wrong salesperson can cost you more than just lost revenue. Crystal Ball Recruiting offers a proven framework to predict sales success before the interview even begins. Jason Howes, Managing Director and sales optimisation expert, reveals how to combine data-driven assessments, automation, and strategic outreach to consistently recruit the top 20% of sales talent-without relying on gut instinct. Whether you're scaling a sales team, replacing underperformers, or launching into new markets, this book gives you the tools to: • Identify high-potential candidates using predictive analytics • Avoid costly hiring mistakes by decoding sales DNA • Build a repeatable in-house system for recruiting salespeople who actually "can sell" • Reduce external recruitment spend by up to 50%, or more If you're tired of hiring salespeople who can't close, Crystal Ball Recruiting will help you build a team that can. You'll discover how to attract elite sales hunters and leaders, filter out pretenders, and build a team that consistently grows revenue. As Brendan O'Shea, National Sales Manager at Knotwood, says: "It's like being given the answers to the exam before you even walk into the room."
