Guide to Chip Heath's & et al Made to Stick

PLEASE NOTE: This is a companion to Chip Heath's & et al Made to Stick and NOT the original book.

Preview:
In Made to Stick: Why Some Ideas Survive and Others Die (2007), educators and brothers Chip Heath and Dan Heath offer a guide for sharing ideas that stick with listeners. As a framework for their advice, they offer the acronym SUCCES, short for simple, unexpected, concrete, credible, emotional, and stories....

Inside this companion to the book:
· Overview of the Book

· Insights from the Book

· Important People

· Author's Style and Perspective

· Intended Audience