AUDIOBOOK
HBR's 10 Must Reads on Marketing (Featuring "Marketing Myopia" by Theodore Levitt)
Harvard Business Review(0)
About
Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to:
• Align your sales and marketing teams for maximum impact
• Measure the real-world value of customer loyalty
• Blend human and machine intelligence to manage your brand
• Reap the benefits of psychological targeting, ethically
• Develop influencer campaigns that generate real returns
• Build a customer strategy around personalization
• Align your sales and marketing teams for maximum impact
• Measure the real-world value of customer loyalty
• Blend human and machine intelligence to manage your brand
• Reap the benefits of psychological targeting, ethically
• Develop influencer campaigns that generate real returns
• Build a customer strategy around personalization
Related Subjects
Extended Details
- EditionUpdated and Expanded Edition