AUDIOBOOK
About
"Breakaway ideas come to those who are in the habit of looking for them." -from the Introduction Ideas are arguably the most valuable asset in an information-based economy. But how do you find the best ideas-the kind that can boost careers, change organizations, and ramp up the value of projects? Why do some people seem to come up with these ideas whenever they need them? In this myth-busting audio book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the minds of brilliant people. High-value ideas come to those who are in the habit of looking for such ideas-all around them, all the time. These are the Idea Hunters…who do not buy into the notion that the only great idea is a pristinely original one. They understand that game-changing ideas are already out there, waiting to be spotted and shaped into an innovation. The authors present an eclectic band of Idea Hunters, including Thomas Edison, Mary Kay Ash, Walt Disney, Warren Buffett, Apple's Phil Schiller, and the leaders of Twitter, Pixar Animation Studios, and the Boston Beer Company, and unveil a strategy for unearthing new ideas in any industry or organization. It is a must-have resource for anyone who wants to tap into the successful business ideas that are just waiting to be rediscovered.