There is a mythology around creativity, a hazy system of beliefs developed to try to understand what many believe to be incomprehensible. Because of this mythology, many business-people view creativity and innovation as vague and inaccessible, assuming that creativity happens through a largely transcendent process of inspiration to which only a select few are granted access. Fortunately for all of us who need to be more creative or lead our organizations through a creative process, this is simply not the case, and The Myths of Creativity shows how anyone can drop the faulty conventional wisdom of creativity, understand the actual research behind how the creative process works, and ultimately generate impressive creative results.
Each chapter of The Myths of Creativity debunks one erroneous assumption about the creative process. They are filled with fresh case studies from Burkuss's dissertation research. An essential audiobook for anyone who feels like creativity is a struggle. It demystifies the creative process, debunks myths that may be holding back your creative juices, and ultimately will result in more and better ideas for you and your team.
