Nowadays it is well known that B2B buyers prefer to be in control of their own buying journeys, remain anonymous for as long as possible, and have a "sales rep free" experience. Do B2B sales and marketing teams have a major problem on their hands or does this shift represent a HUGE opportunity? The Revenue Zone provides a step-by-step guide and playbook for marketing and sales executives who are looking to turn this shift in B2B buyer behavior into a major competitive advantage and turn prospects into their own high-performance sales team! In this groundbreaking book you will discover: • The shifts and trends behind B2B buying behaviors have created the perfect storm for disruption in the industry. • How to successfully navigate this disruption where 3 rules must be adopted. • An innovative alternative to out-of-date sales and marketing funnels. • How to create a revenue zone that digitally guides high volumes of prospects to your business. • How to successfully drive customer expansion using a unique Revenue Expansion Flywheel. • How to build a modern and simple technology stack that is required to enable and support this shift in B2B buying behavior. • How to take advantage of this opportunity ahead of your competition by quickly transforming your sales and marketing organizations.
Author Tom Burton is an expert in enabling sales and marketing organizations to achieve consistent sales and drive predictable revenue growth through the use of innovative strategies and techniques. "The Revenue Zone is the modern-day version of Crossing the Chasm. A must read for any sales, marketing or business executive who wants to grow sales and revenue and create a superior buyer experience in today's B2B world." Madison Gonzales-Zraick, Sr. Marketing Manager
