From the experts who have witnessed the highs and lows of various brands, Advertising and Branding Basics offers valuable insights on brand building in today's consumer-centric world. As millennials continue to grapple with bottlenecks such as brand malfunctioning and bad customer reviews, the book provides a holistic review of the industry and why some brands, survive the competition and others cease to exist. The book will draw the interest of advertising and branding professionals and new age leaders looking for one-stop advice on the subject.
SAGE Back to Basics is a distilled compilation of proven and timeless ideas and best practices for new age and experienced leaders alike. The hand-picked collection of books-on management, leadership, entrepreneurship, branding and CSR-offer advice from management experts whose knowledge and research has impacted and shaped business and management education.
