Extensive advertising and review coverage in the leading business and IT media, and direct mail campaigns targeting IT professionals, libraries, and corporate customers.
"Business Analysts have always had a wealth of techniques at their disposal but how the toolkit has grown! If you are looking to shine as a business analyst you will be well aware of the importance of becoming the master of our rich BA toolkit, know what technique to use for each occasion and how to use it to good effect. This upgrade on a 'must have' BA classic extends the toolkit by another 24 t
Ian Richards, Director, Business Analysis, Capita
"I found this new edition to be crammed full of tried, tested and trusted business analysis techniques. Yet again giving the BA more tools for analysis success. Each technique is described in full, with scenarios to bring them to life, along with developed examples. The narrative does not shy away from giving you technique limitations or when to blend techniques together to achieve a better analys
Sarah Bullen, Head of Business Analysis, BBC, Technology and Digital Products Group, UK
"The latest version brings even more techniques to bear, extending to areas of user experience, process improvement and testing; helpfully mapped against key project phases. This book is a must have resource for all BAs at any stage of their career."
Jamie Clouting, Lead Consultant, BAE Systems Applied Intelligence
