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  3. Developing Focus Group Research

EBOOK

Developing Focus Group Research

Politics, Theory and Practice

Various Authors
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Pages
240
Year
1998
Language
English
Publisher
SAGE Publications

About

This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work.

The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse analysis; and the epistemological and political underpinnings of research.

Related Subjects

  • Research
  • Social Science
  • Adult Nonfiction

Artists

Various AuthorsAuthor