How did a gym brand go from one club in Minnesota to the world's largest fitness franchise, with nearly 6,000 clubs in 42 countries on every continent (yes, even Antarctica) in just two decades?
The 4,000+ people with the Anytime Fitness logo tattooed on their body can tell you: They feel a deeply personal connection to the brand. In other words ... Anytime Fitness isn't just a franchise. It's a Fanchise.
In Fanchise Your Franchise, Anytime Fitness co-founders Chuck Runyon and Dave Mortensen pull back the curtain to share their secrets to success with the entire franchising world. Those insights include:
• Why franchising is the best business to be in, and why it has an even brighter future. • How to handle franchisee/franchisor conflicts and take your relationship to the next level. • How to run a more effective Franchise Advisory Council. • How to take your franchise global. • How to approach the all-important annual conference. • How to make handle those private equity investors if and when they come knocking. • How to make every stakeholder into a raving fan of your business.
Whether you're a franchisee or franchisor, if you want to take your business - and your life - to the next level, then you're about to become a big fan of this book.
