From the creator of the wildly popular Freezing Cold Takes brand comes a laugh-out-loud, nostalgia-packed deep dive into the most ill-fated college football predictions ever made. No American sporting tradition evokes more fervor from its fans than college football. In many regions, college programs dwarf their professional counterparts in both revenue and viewership. This passion is served by the reporters, analysts, and so-called experts whose bold forecasts power an ever-churning content machine. But in this attention economy, the hotter the take, the more likely it is to freeze over. Fred Segal has built a brand sharing these pundit pitfalls with hundreds of thousands of followers on his Freezing Cold Takes social media accounts. Now, in Freezing Cold Takes: College Football, the internet's curator-in-chief of "how did they get this so wrong?" moments turns his sharp eye and wit to the sport's most infamous misfires. From Heisman locks who fizzled to surefire coaching hires that backfired spectacularly, Segal has assembled a Hall of Fame of head-scratching predictions. More than a book of blunders; this is a celebration of college football fandom in all its passionate, unpredictable glory. With can't-miss commentary and the harsh light of hindsight, Freezing Cold Takes: College Football is a must-have for diehards, casual fans, and anyone who enjoys a good laugh at the expense of certainty.
"A prediction: this superb book is sure to be a bestseller. If not, I'll be back on his site for a swing and a miss."
Adam Schefter, NFL Insider
"NFL or college, whether it's a tweet or a proclamation in what used to be called a newspaper, Fred Segal isn't afraid to put you on blast-in his typical hilarious fashion. A must-read!"
Ian Rapoport, NFL Insider
"It goes back into the history of college football, into the newspaper era, when all we did was watch TV and read the newspaper…This is a great book that you can pick up, have laughs for five minutes, set it down, the next time you need five minutes somewhere, you can pick it up again, you'll be in good shape."
