EBOOK
About
It was among the most remarkable and successful rebuilding projects in NASCAR history — turning the most popular driver whose confidence bottomed out amid questionable work habits into an assured and diligent championship contender.
In Leading the Way, Steve Letarte takes readers into the closed-door meetings, the heartfelt conversations in the No. 88 hauler and the after-hours bonding sessions that created the faith and trust necessary to make Dale Earnhardt Jr. a winner again.
Through vivid depictions of some painful mistakes and critical decisions, Letarte details the overlooked strategies and structure that he successfully applied to a slumping race team the same way that a CEO would implement in a struggling company.
Here are the never-before-revealed fierce arguments, lighthearted moments and unbridled joy shared with Earnhardt in a four-year, cross-country odyssey from the highs of a magical 2014 Daytona 500 win to the lows of a career-threatening concussion.
In Leading the Way, Steve Letarte takes readers into the closed-door meetings, the heartfelt conversations in the No. 88 hauler and the after-hours bonding sessions that created the faith and trust necessary to make Dale Earnhardt Jr. a winner again.
Through vivid depictions of some painful mistakes and critical decisions, Letarte details the overlooked strategies and structure that he successfully applied to a slumping race team the same way that a CEO would implement in a struggling company.
Here are the never-before-revealed fierce arguments, lighthearted moments and unbridled joy shared with Earnhardt in a four-year, cross-country odyssey from the highs of a magical 2014 Daytona 500 win to the lows of a career-threatening concussion.