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  3. Lean Smarketing

EBOOK

Lean Smarketing

An Introduction to the Integration of Marketing and Sales

Nikolaas Van Riet
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Pages
66
Year
2017
Language
English
Publisher
Die Keure Publishing

About

This booklet's goal is to provide an introduction to smarketing and hopes to provide some new tactics, based on growth hacking, in implementing a smarketing approach.

For readers new to this field, and to better understand the provided smarketing methodology, this booklet starts with an introduction to inbound and content marketing. Marketeers that are accustomed with the ins and outs of inbound marketing can skip the first paragraphs and start reading at the paragraph about putting the 'S' in smarketing.

This incisive booklet will provide you with some new and valuable insights and countless tips and tricks to attract more business.

Related Subjects

  • Commerce
  • Business & Economics
  • Adult Nonfiction
  • Entrepreneurship
  • Strategic Planning
  • General
  • Marketing
  • Management
  • Sales & Selling

Artists

Nikolaas Van RietAuthor