Online business can be a goldmine — or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to: • Convert a brilliant idea into something that actually pays • Get the funding you need to expand • Build a great team of staff and advisers • Keep the cash flowing • Go global! Net Profit provides much needed inspiration and reassurance for would-be start ups and established businesses who want to do more online.
