Named a Top 10 Business Strategy Book of 2018 by Inc. magazine
In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.
In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.
With rich new case studies of companies that have achieved new success and postmortems of those that haven't, Reinvent Your Business Model will show you how to: • Determine if and when your organization needs a new business model • Identify powerful new opportunities to serve your existing customers in existing markets • Reach entirely new customers and create new markets through disruptive business models and products • Seize opportunities for growth opened up by tectonic shifts in market demand, government policy, and technologies • Make business model innovation a more predictable discipline inside your organization
Business model innovation has the power to reshape whole industries -- including retail, aviation, media, and technology -- redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success.
Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.
"With Reinvent Your Business Model, Mark Johnson has equipped a new generation of innovators with the insights and the tools that they need to seize the white spaces where the greatest opportunities lie."
Clay Christensen
"Why can't powerful, well-financed companies be as innovative as nimble startups? With Johnson's book they can-it's a realistic playbook that shows us how to get out of our own way and become as good at breakthrough innovation as we are at sustaining the core."
Alex Gorsky, Chairman and CEO, Johnson & Johnson
"Having led several significant organizational transformations over the years of my Navy career, I found Mark Johnson's book particularly on point. He is a true pathfinder in the world of business thinking!"
