In difficult markets and uncertain times, entrepreneurial ideas thrive.
Usually highly ingenious at identifying new opportunities, entrepreneurs are extremely adept at sowing successful seeds in the otherwise rockiest of grounds. But ideas can only get you so far and many entrepreneurs fail when they come to the major hurdle: how to find the money necessary to get their business off the ground.
“Show Me the Money” is an absolutely invaluable guide to uncovering the capital required to start or grow a business. Aimed at individual and small enterprise entrepreneurs looking to raise up to £1 million, it explains how to evaluate your business, determining what stage you are at, when you will need investment, and how much. It then explains what the sources of finance are, from banks to government initiatives to angel investor networks. Matching your business to the most appropriate source of capital, “Show Me the Money” provides an expert walkthrough of how to secure investment, from the elevator pitch to the terms of the deal.
