EBOOK
About
Cultural intermediaries are the taste makers defining what counts as good taste and cool culture in today's marketplace. Working at the intersection of culture and economy, they perform critical operations in the production and promotion of consumption, constructing legitimacy and adding value through the qualification of goods. Too often, these are processes that remain invisible to the consumer's eye and in scholarly debates about creative industries.
The Cultural Intermediaries Reader offers the first, comprehensive introduction to this exciting field of research, providing the conceptual and practical tools needed to analyse these market actors. The book:
• Surveys the theoretical terrain through accessible, in-depth primers to key approaches (Pierre Bourdieu, Michel Callon and the new economic sociology).
• Equips readers with a practical guide to methodology that highlights the central features and challenges of conducting cultural intermediary research.
• Challenges stereotypes and narrow views of cultural work through a diverse range of case studies, including creative directors of advertising and branding campaigns, music critics, lifestyle chefs, assistants in book shops and fashion outlets, personal trainers, bartenders and more.
The Cultural Intermediaries Reader offers the first, comprehensive introduction to this exciting field of research, providing the conceptual and practical tools needed to analyse these market actors. The book:
• Surveys the theoretical terrain through accessible, in-depth primers to key approaches (Pierre Bourdieu, Michel Callon and the new economic sociology).
• Equips readers with a practical guide to methodology that highlights the central features and challenges of conducting cultural intermediary research.
• Challenges stereotypes and narrow views of cultural work through a diverse range of case studies, including creative directors of advertising and branding campaigns, music critics, lifestyle chefs, assistants in book shops and fashion outlets, personal trainers, bartenders and more.