“The Partnership Principle” is a best-practices practical guide for Revenue Leaders in software, and scenario-planning a Partnerships strategy to drive indirect revenue - either building from scratch or refining ones in play. It was compiled from contributions from over 50 members of the "Revenue Collective," global leaders in "Alliances" and "Channel" and academics in team-effectiveness from around the world. A collaboration of real-life accounts from tried-and-tested experiences all blended into an easy-to-follow 4-stage framework, this book is a journey in executing partnerships for commercial superiority.
What you will learn A framework to build an indirect revenue channel.
Tips and tricks to cut time and save money.
Getting endorsement to collaborate more effectively.
