The Protein Crunch – Civilisation on the brink is a capitalist's tour of the environment. The authors reveal the hard facts of how environmental degradation is already affecting all of us from food price riots to the collapse of countries like Somalia. Water, land and sea combine to produce the food we eat and these natural resources have become critically degraded at a time when our expanding population needs them most, bringing us to The Protein Crunch. Supported by in-depth research, The Protein Crunch looks at the risks we are running that may lead to the collapse of the western way of life - and the extraordinary opportunities for entrepreneurs in the business of fixing the environmental issues we face. A brilliant, accessible and inspirational work - it brings the environment to life in a business like manner. Hope without action is just a comforting illusion.
"The Protein Crunch is extremely timely and important, and it is also clear and convincing. It should be read by everyone who is concerned about the sustainability of the situation we have created on this small planet."
Dr. E Lazlo – Founder of the Budapest Club
"I found it full of fascinating information, well put together to constitute a kind of manifesto or warning for the future. Think differently, or see our society and its precious environment go horribly wrong…"
Sir Crispin Tickell, GCMG, KCVO, President of the Royal Geographical Society London
