About
THE SMALL BUSINESS OWNER'S GUIDE TO COST CONTROL is a practical, no-nonsense guide written by a finance executive with decades of real-world experience watching where small businesses lose money and exactly how to get it back. Nine chapters. Real strategies. Zero fluff.
WHAT YOU WILL LEARN:
In Chapter One, you will discover why most small businesses overspend without ever realizing it and how to identify the three biggest blind spots that silently drain your profits every single month.
In Chapter Two, you will learn how to read your Profit and Loss statement like a strategist, categorize every expense as Fixed, Variable, or Discretionary, and find the 20% of your cost structure where 80% of the waste is hiding.
In Chapter Three, you will get word-for-word negotiation scripts to use with your vendors right now along with three proven strategies that work even if you have never negotiated a business contract in your life.
In Chapter Four, you will conduct an honest audit of your payroll structure not to cut your people, but to make sure every dollar of labor cost is aligned with the real needs of your business.
In Chapter Five, you will complete a 90-minute technology audit that identifies every unused subscription, every duplicate tool, and every automation opportunity that could save you thousands of dollars in annual labor costs.
In Chapter Six, you will build a Marketing ROI Scorecard so that every dollar you spend on advertising and promotion is tied to a measurable result leads generated, customers acquired, and revenue produced.
In Chapter Seven, you will look at your facilities, utilities, and overhead costs in a completely new way and discover that almost none of them are as fixed as you thought.
In Chapter Eight, you will learn how to build a cost-control culture on your team so that you are not carrying this responsibility alone including how to structure incentives that turn your employees into partners in protecting your profit margin.
In Chapter Nine, everything comes together in a complete 90-Day Cost Reduction Plan that you build for your own specific business with a timeline, milestones, and a system to sustain the savings long after the 90 days are done.
THIS COMPLETE EDITION INCLUDES THE FULL COMPANION WORKBOOK:
Alongside all nine chapters of the e-book, this Complete Edition includes ten printable worksheets one for every chapter exercise in the book. Read the strategy, then turn directly to the matching worksheet and apply it to your own real numbers.
By the time you complete both parts of this book, you will have a personalized, fully built cost reduction plan.
WHAT YOU WILL LEARN:
In Chapter One, you will discover why most small businesses overspend without ever realizing it and how to identify the three biggest blind spots that silently drain your profits every single month.
In Chapter Two, you will learn how to read your Profit and Loss statement like a strategist, categorize every expense as Fixed, Variable, or Discretionary, and find the 20% of your cost structure where 80% of the waste is hiding.
In Chapter Three, you will get word-for-word negotiation scripts to use with your vendors right now along with three proven strategies that work even if you have never negotiated a business contract in your life.
In Chapter Four, you will conduct an honest audit of your payroll structure not to cut your people, but to make sure every dollar of labor cost is aligned with the real needs of your business.
In Chapter Five, you will complete a 90-minute technology audit that identifies every unused subscription, every duplicate tool, and every automation opportunity that could save you thousands of dollars in annual labor costs.
In Chapter Six, you will build a Marketing ROI Scorecard so that every dollar you spend on advertising and promotion is tied to a measurable result leads generated, customers acquired, and revenue produced.
In Chapter Seven, you will look at your facilities, utilities, and overhead costs in a completely new way and discover that almost none of them are as fixed as you thought.
In Chapter Eight, you will learn how to build a cost-control culture on your team so that you are not carrying this responsibility alone including how to structure incentives that turn your employees into partners in protecting your profit margin.
In Chapter Nine, everything comes together in a complete 90-Day Cost Reduction Plan that you build for your own specific business with a timeline, milestones, and a system to sustain the savings long after the 90 days are done.
THIS COMPLETE EDITION INCLUDES THE FULL COMPANION WORKBOOK:
Alongside all nine chapters of the e-book, this Complete Edition includes ten printable worksheets one for every chapter exercise in the book. Read the strategy, then turn directly to the matching worksheet and apply it to your own real numbers.
By the time you complete both parts of this book, you will have a personalized, fully built cost reduction plan.
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