A "Unique Selling Point" or USP enables you to rise above the rest of your competitors in the eyes of your clients and would be clients. A USP is not a gimmick that persists only for a short time but it persists for a very long time even up to the end of your business. A USP applies and especially applies to digital products and services which are easy to make making the barrier to entry very easy, hence a lot of competitors. Learn how your digital business can shine by the helpful information in this book. My pen name is Russel Ison. I write about novels which I think people would like but I especially like. I am semi-retired and spend most of my time researching all sorts of subjects. From Science, History, Mythology, Crime, Music, Movies, Saving Money, Romantic Comedies, my list goes on and on. I am however mainly interested in writing for people.
