Whether we're driving on the interstate highway or trying to find a new restaurant in the city, posted signs are our primary tools for navigating the world. In Visual Communication, Harry Jamieson offers a thorough analysis of this important form of communication and investigates the intricate processes behind our interaction with signs. In a groundbreaking departure from standard aesthetic and graphic-based analyses, Jamieson probes the complex connection between perception and linguistics in the use of signs. He proposes new approaches to understanding the visual experience through the use of information and language theory, and he examines the underlying ideas within visual communication studies, rather than the solutions the field proposes-but without neglecting the practical aspects of these theoretical ideas. A comprehensive resource, Visual Communication will be an essential read for scholars in media studies, visual arts, sociology, and cultural studies.
