• Public opinion of Piers has changed dramatically since the pandemic took hold. His no-nonsense commentary has been praised by the likes of Owen Jones, Caitlin Moran and Irvine Welsh and the Guardian. • Piers has a significant social media following: 7.5 million on Twitter alone, through which he will heavily promote the book. • 12 Rules for Life, Jordan Peterson (189k HB; 135k PB); Madness of Crowds, Douglas Murray (30k HB) Competition: Madness of Crowds; 12 Rules for Life; The Establishment; Fall Out; All Out War; Woke; Room Where It Happened. By Douglas Murray; Jordan Peterson; Owen Jones; Tim Shipman; Titania McGrath; John Bolton
