Why Cultural Studies? is a rallying call for a reinvigoration of the project of cultural studies that provides a critical analysis of its meteoric rise to the academic fore and makes a convincing argument for the pressing need for a renewed investment in, and re-evaluation of, its core ideals. • Rodman argues that there are valuable lessons we can learn from cultural studies' past that have the potential to lead cultural studies to an invigorated and viable future • Makes the claim that cultural studies isn't – and shouldn't be – solely an academic subject, but open to both academics and non-academics alike • Asserts that now more than ever cultural studies has a productive role to play in promoting social justice and building a better world • Written by one of the leading figures in the area of cultural studies, and the current Chair of the Association for Cultural Studies
