"Work That Works, Work That Wins" by one of the most influential and admired global advertising executives and creative leaders, captures the author's pursuit of superior creativity, and ultimately compelling advertising that reinforces the bond between people and brands, with something substantial to tell, told brilliantly. Fully engaged in focusing and encouraging on setting high standards for creative excellence in the advertising community around the globe, Moreira's very respectable compilation of valuable lectures, which were given throughout the world at universities and industry forums, remarkably impacted and significantly and powerfully helped shape advertising.
