There's always something to do in a village. There are animals that need tending, woodpiles that need filling, plants that need weeding, sheep that need shearing. Magic helps, because of course it does. That's what it's for. And for most people the standard spells, and their own craft secrets, are enough for the day to day. But when you need something unusual, something new, something that uses a bit less power, you need a more than common knowledge. You need a specialist.
