If your company strives to be "green" and to meet the triple bottom line of not just profit but people and the planet, then communicating more frequently and more clearly about your organization's sustainability efforts and interests is critical. In addition to the positive effect it has on the environment, your local community, and society at large, the benefits of better sustainability communication include improvements in: But how do you get there? In Beyond the Green Team, award-winning author Julia L F Goldstein, PhD shows that the way you communicate sustainability-first within your company and then with customers, investors, and other stakeholders-is the essential foundation of any successful green initiative. Read Beyond the Green Team to learn: Guided by meticulous research, interviews with top executives and sustainability leaders, and examples of successful initiatives by a variety of companies and industries, Beyond the Green Team lays out the core concepts that will help your organization thrive-and the practical steps needed to get there.
