A seismic shift is happening in the business world and “The Unsell” challenges everything you thought you knew about sales. If you find the traditional methods of pressure selling and forceful tactics to be outdated and exhausting, just think how your customers feel. Learn how to improve efficiency, grow your sales numbers, and have more productive sales relationships-all by treating your customers with humanity and building meaningful connections. In “The Unsell”, startup CEO and sales veteran Michael Tuso provides the zero-pressure business book he wishes he'd had when beginning his career. In this modern approach to selling, Tuso shows how sales can be successful without forcing it, allowing sellers and buyers to work together. He takes on old methodologies and shows how to equip sales teams with newer, more refined approaches to their craft, demonstrating how to: • Unlock the power of emotional connection • Ask meaningful questions of your prospective buyers that build trust • Help buyers understand how your product can help them by learning more about their needs • Save floundering customer relationships • Craft messages that buyers actually want to read • Prevent buyers from ghosting you • Build the right habits to help you sell more sustainably • Deploy the most up-to-date sales tactics so you can earn more sales • And much more There's a new paradigm in sales, and Tuso has the comprehensive key to success. The Unsell is the ultimate tool for anyone looking to level-up their skills, improve their outcomes, and create lasting and positive connections with customers. Salespeople can be successful and adapt to this changing dynamic, forging bonds with their customers that benefit both sides. All it takes is an open ear, a gentle hand, and a little guidance.
