COMPETITIVE ADVANTAGE:
• Fodor's has the most in-depth guide to Switzerland by page count, and unlike some top competitors, it's in full-color.
• Fodor's feature "Scenic Train Rides and Drives" provides valuable planning information and useful maps of each route.
TOURISM TRENDS:
• Swiss Federal Office of Statistics (published March 9, 2023) noted that in 2022 there was a recovery of nearly 93% in U.S. arrivals to Switzerland from 2019, for a total of 1,075,511 visitors. The number of overnight stays was 2.3 million, a decline of only 7% compared to 2019 which was a record year, making 2022 the second-best year of Switzerland Tourism for North Americans.
• A new Switzerland Tourism campaign (2023) features comedian Trevor Noah and tennis player Roger Federer who are both half-Swiss, half-South African. The film focuses on rail travel, highlighting Switzerland's numerous charming cities, towns, and beautiful landscapes
• Early 2023 experienced large quantities of fresh snow in Switzerland's ski areas, bringing back Swiss winter. This is sure to have piqued people's interest in winter adventures in 2024.
FULLY REDESIGNED!
• New front cover has eye-catching full-bleed images with key selling points on the front
• New back cover is fully-redesigned
• "Best of" Lists will visually engage the reader and provide an overview of the entire destination (best things to eat, see, do, drink, as well as what to read and watch before going)
• Visually focused with more color and images including more full and half-page images throughout and color-coded category icons
• Other useful features include Great Itineraries, a Calendar of Events, Money-Saving Tips, What to Know Before You Go, and more
• "Travel Smart" (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel
• Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational
CURATED AND RELEVANT:
• Focused coverage on only the best places so travelers can make the most out of their limited time.
• Carefully vetted recommendations for all types of establishments and price points.
CONCISE:
• Shortened reviews presented with brevity and focus.
Please see additional key selling points in the book main description
