High Blood Pressure

This guide is a must for anybody who wants to control high blood pressure naturally. Sarah Brewer, respected doctor and Telegraph columnist, has teamed up with Michelle Berriedale-Johnson, a successful special diets cookery writer, to provide readers with a comprehensive self-treatment plan that includes 60 mouth-watering recipes. Sales Handles: Heart disease is the number one killer in the West and is closely linked to high blood pressure, or hypertension. High blood pressure can be triggered by many things and diet is one of the major contributing factors. This clear and accessible guide provides an easy-to-follow nutritional plan that shows readers how to prevent and control high blood pressure by changing their eating habits. Dr. Sarah Brewer also gives readers medically up-to-date information on high blood pressure, what causes it and how to control symptoms. The book also reviews all the orthodox and complementary treatments that are available. 60 simple recipes from special diets expert Michelle Berriedale-Johnson allow sufferers to control their condition while still enjoying their food. Marketing: • The third in the successful series of books combining a self-help plan with recipes. The first, Eat to Beat Arthritis, has been a bestseller. • Other Thorsons titles on high blood pressure have a huge sales track record, proving that a large proportion of the public needs this information. For example High Blood Pressure by Leon Chaitow has sold 13,000 copies to date. • Dr. Sarah Brewer is a well-known columnist for the Telegraph and numerous health/lifestyle magazines. She will use her media contacts to promote the book. • Michelle Berriedale-Johnson is very well known in the health press and is a key figure in the health and nutrition scene. Her newsletter, The Inside Story, is distributed to 150,000 people, mainly nutritionists and nurses. Audience: • The potential audience for this book is huge- high blood pressure is one of the most common and most serious of all health problems in the West today. • The book will appeal not only to people who already have high blood pressure, but also to people who have a family history of this condition or those who want to prevent the onset of hypertension.