Anyone, anywhere can open a successful photography business thanks to the digital camera revolution. With the right camera, equipment, skill, and business know-how, you can join the ranks of the pros earning more than $60,000 a year, according to the Bureau of Labor Statistics. If you have a keen eye, imaginative thoughts, and the essential technical skills, then professional photography could be right up your alley. How to Open & Operate a Financially Successful Photography Business is a comprehensive and detailed study of the business side of establishing and running a photography business. You will learn to develop your niche of photography, whether you want to take pictures of models or babies. This book will show you how to become an expert in media planning, pricing, and public relations so you can market your photography services in no time. This comprehensive guide teaches you the best ways to save time and money so that you can focus on satisfying customers and building sales. You will learn about copyrights, sales tax, cost control systems, stock photo outlets, and building a Web site. Filled with expert advice from editing photos to low-cost marketing techniques, this book helps you go from the casual shutterbug to the professional photographer.
