Governments are struggling to respond the needs of the people. The media have lost their traditional equidistance. The public impression of competence, and the trust it engenders, has tilted in favor of corporations putting pressure on them to proactively engage. The Influence, Relevance & Growth (IRG) system based on 10 quantitative parameters offers corporations a new operating model to adapt to a societal context in which policymakers need to be continuously and deeply informed about complex, technologically intensive, and ethically charged issues. This book is designed to help CEOs and top management align companies and prepare business students for a more realistic perspective of society and how the corporate world can compensate for the overshadowing primacy of politics.
