A book shouldn't just be a business card; it should be a business development tool.
Too many nonfiction books fade into obscurity, not because they're poorly written, but because the author didn't have a clear plan for what happens after publication. A well-crafted book deserves more than a quiet release. Without a launch team strategy, it may never reach the people it's meant to help or create the business results the author hoped for.
In LAUNCH Your Book! An Entrepreneur's Guide to Reviews That Drive Revenue, award-winning author and book launch strategist Robbie Samuels shares the proven approach he's used to coach entrepreneurs through launching nonfiction books, attracting Amazon reviews, and turning their books into a pipeline for business growth.
This isn't about gaming algorithms or chasing #1 Best Seller banners that quickly disappear. It's about practical book marketing rooted in launch strategy, so your business book builds credibility, activates your network, and creates long-term value.
You'll learn how to:
• Build a launch team filled with likely prospects and referral partners • Invite people into your launch without feeling awkward or transactional • Reach a goal of 50+ written Amazon reviews to increase credibility and support buying decisions • Use a soft launch to turn your book into a business asset before your public launch • Plan a virtual book launch party that creates momentum beyond launch day
Whether you're launching a new book or relaunching one that didn't get the attention it deserved, this guide offers a clear, repeatable book marketing process that prioritizes business outcomes over vanity metrics.
Includes free tools to help you put the strategy into action:
• How Ready Are You to Launch? checklist • Launch and relaunch timelines • Wake Up Your Network workbook for authors • Launch team invite email template • Virtual book launch party run of show template • Speaker A/V prep checklist
You already wrote the book. Now it's time to make sure it works for you.
