Is marketing on your curriculum? This book offers a reader-friendly overview of this exciting topic and all the content of the marketing lecture that is relevant to the exam. Alexander Deseniss shows you how to conduct market research and observe consumer behavior, use this information to develop marketing strategies and then choose the right marketing mix to best promote your product or service. Using practical examples from everyday marketing, he presents the typical fields of marketing and gives tips on how best to prepare for your marketing exam.
