This book is aimed at those who wish to develop new or existing products and get them to market quickly. Ordinary practicing engineers are crying out for easy to apply engineering product development advice. How do you take the mystique out of it, keep it simple and ready to implement?
The emphasis is on doing what the best performing companies do to maximise the chances of success. In addition, the goal is practical instructions and specific help for those, typically small manufacturing businesses, who could really benefit from a helping hand to do 'product development'.
The focus is very much on results, developing high quality products quickly, to beat your competitors, grow your profits and develop your business.
Engineering firms need to bring new products to market or develop existing ones, but often do not know how to do this in a structured efficient way that minimises risks to the organisation.
What they need is clear instructions, together with proven tips and techniques used by the most successful technical businesses. In turn, these must be tailored (to you), kept simple and targeted specifically for small manufacturers.
Key themes incude: Why engineering product development is commercially essential; Developing a great NPD process with simple to follow step-by-step stages; Top tips used by the best performing manufacturers; Practical budgeting and cost reduction considerations; Significant benefits of product and industrial designers; Intellectual property, R&D and innovation - real world application; Making it happen - product development action plan.
Product Development Essentials distils the crucial information necessary to achieve success, taking the black art out of product development. It's a no nonsense manual written for practical application for engineers and manufacturers, who simply want to get the job done, deliver and succeed.
