If you have a business, a product, a service, or a career of any kind, there will be a reason for you to get on the social media bandwagon. I have come across 3 kinds of people when it comes to social media. The first are 'all over it like a rash', the second 'dip in and out' and the third set up a profile page and then walk off into the sunset. Happily ever after? No! Only half of what they could say is being said. The other half has been left open for someone else to fill in the gaps. #fail. If you are in charge of a social media platform for yourself, a business or even your friend or family member, then you are pretty much, an Inbound Marketer and you have a say in that person's online success. That makes you very important. Unless you are Marks & Spencer and you have a Digital PR company handling your entire online PR, it is up to us to drive sales and manage the social media channels available to us in 2012. This is now, easier than ever and we are constantly thinking up weird and wonderful ideas on how to portray good content to our audiences in a magical way that has never been done before. This book will show you how.
