Chapter 28 includes: Identifying the Threat Be Prepared Respond Quickly and with Authenticity Anticipate To Avoid: Crisis Prevention and Preparation Creating a Communications Crisis-management Plan The Importance of a Trained Composed, and Prepared Voice A Global Audience: How Social Media Platforms have Shifted the Rules - Know Where You Sit - The Power of Video Crisis Response - Initial Response - Reputation Repair and Application of Lessons Learned
