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  3. The End of Fashion

EBOOK

The End of Fashion

How Marketing Changed the Clothing Game Forever

Teri Agins
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Pages
346
Year
2010
Language
English
Publisher
William Morrow Paperbacks

About

A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.
The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

Related Subjects

  • Popular Culture
  • Social Science
  • Adult Nonfiction
  • Fashion & Accessories
  • Design
  • Research
  • Marketing
  • Business & Economics
  • Fashion & Textile Industry
  • Industries

Artists

Teri AginsAuthor