The Painless Negotiation leverages the principles of The Compelling Proposal to turn "negotiations" into straightforward business discussions on how to best maximize the value in a deal for both parties.
Using just three key concepts, anyone can accurately diagnose which side has the power, how compelling a deal is and to whom, how to trade to overcome obstacles, and how to frame the "right negotiation" to implement the best negotiation strategy.
Negotiating the "right way" then means ensuring we always trade (versus concede) and that no single thing is ever taken off the table-or agreed to- until the whole deal is agreed to.
