If you are not starting your business by asking yourself "Why?", then you are starting in the wrong place. Five main questions should be answered when contemplating starting a business - What, Why, How, When and Where? Often women entrepreneurs do not give thought to the order of these, yet research by top universities shows the most important is Why? Compiled by Purvi Tantia, this book tells the stories of 23 powerful women from around the world, who share the fears and aspirations which led to their Why. This book should be the starting point for any woman wanting to understand the Power of Why in her life. There has never been a better time to define the power of why around female entrepreneurs than today. In this timely book, you will learn that there is no perfect "Why" to start a business, and your unique "Why" sets you apart from other women and other businesses. Told with a mix of storytelling, quotes and anecdotes and told completely from a female perspective, this book is the breakout for which you are searching.
