Starting a Business? What You Need to Think About, Know, and Do Planning a business needs to start somewhere. This playbook is it. The objective of this manageable and plainspoken playbook (and workbook) is to sometimes gently, and sometimes less so, prod you toward making an informed decision about your proposed entrepreneurial undertaking or, conversely, help you realize and understand why you need to let go, walk away, and look elsewhere for opportunities. That's the "go/no-go" crossroads, likely the most important business decision you will ever have to make. Think of this as a race to the starting line. Get ready to walk through 30 consecutive tough and sometimes personal (even mildly cringe-worthy) step-by-step milestones.
