Pioneers and their schools have long had a mutually beneficial bond. This symbiosis was eloquently articulated by a Duke University resident, Broadbent, at the dedication ceremony for the Samuel DuBose Cook Center for Social Equity: "You have led a remarkable life and we are today annexing your name to the fame of this school. Some might say we are honoring you by naming the Center after you, but everyone knows the truth - we are honoring ourselves and this Center by appropriating your enduring legacy." Cook, a distinguished political scientist, made history in 1966 as the first Black professor to receive tenure at a predominantly White southern university in the United States. By affiliating themselves with his pioneering work, schools like Duke aim to share in the honor and social capital of civil rights icons. Yet as Broadbent suggests, the true beneficiaries of such naming opportunities are arguably the institutions themselves.
